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An Upfirst alternative billed by the minute instead of by the call

Upfirst is an AI phone receptionist priced per call, with many named calendar integrations. Masheev bills by the minute and answers phone, SMS and web chat in one inbox.

  • 14-day Starter trial
  • Unlimited seats
  • From $18/mo

A still of the Masheev console: a full inbox of conversations, one of them an AI-drafted WhatsApp reply awaiting a person's approval.

Demo board. Synthetic conversations, real product interface.

How does Masheev compare with Upfirst?

Upfirst is an AI phone receptionist priced per call, from $24.95/month for 30 calls to $299/month for 600 calls, with booking through named calendar tools and support for 35+ languages. It suits businesses that want a predictable cost per call whatever the call length. Masheev is an AI receptionist that answers phone calls, SMS and web chat in one shared inbox for $18/month plus metered usage, which costs less when calls are short and more when they are long.

What Upfirst does well

Upfirst is an AI receptionist that answers calls, sends texts during the call, books appointments and makes warm transfers, with recordings and transcripts. It books through Google Calendar, Outlook, Calendly, Acuity, Square and Clio, supports 35+ languages, connects to Zapier and does not charge for spam calls.

  • Predictable per-call pricing, regardless of call length.
  • Many named calendar integrations: Google Calendar, Outlook, Calendly, Acuity, Square and Clio.
  • 35+ languages.
  • Spam calls are not charged, and there is a 14-day trial.

Upfirst pricing

Upfirst bills per call. Starter is $24.95/month for 30 calls, Premium is $59.95/month for 90, Pro is $159.95/month for 300 and Scale is $299/month for 600. Extra calls cost $1.50, $1.00, $0.75 and $0.70 respectively, and spam calls are not charged.

PlanPriceIncludedBeyond the plan
Starter$24.95/month30 calls$1.50 per extra call
Premium$59.95/month90 calls$1.00 per extra call
Pro$159.95/month300 calls$0.75 per extra call
Scale$299/month600 calls$0.70 per extra call

Prices as published by Upfirst, checked in October 2026. Vendors change plans often, so confirm on their site: Upfirst pricing.

Masheev and Upfirst, side by side

The differences that usually decide it. Masheev's own rates are on the pricing page.

CapabilityMasheevUpfirst
Answering modelAI first; your own team takes over, and it learns from themAI
Entry price$18/month, incl. $7 usage$24.95/month for 30 calls
How usage is billedMetered: voice $0.30/minute, web chat $0.10/messagePer call; spam calls not charged
Channels coveredPhone, SMS and web chat in one inboxPhone, with in-call texting
Appointment bookingConnected calendar or supported booking toolGoogle Calendar, Outlook, Calendly, Acuity, Square, Clio
LanguagesVoice in 40+ languages35+ languages
Free trial14 days on Starter14 days
Contract termsMonthly plans, unlimited seatsCancel anytime

Which one fits

Both answer the phone. The right choice depends on your calls and who you want answering them.

Upfirst fits when

  • Your calls run long, so a fixed price per call costs less than paying per minute.
  • You book through one of the calendar tools Upfirst names, such as Acuity, Square or Clio.
  • You only need the phone covered and want a cost per call you can predict in advance.

Masheev fits when

  • Your calls are short, around a minute, so per-minute billing comes in under per-call pricing.
  • You want SMS conversations and web chat answered in the same inbox as phone calls.
  • You want unlimited seats and a written summary on every handoff to your team.
  • You want AI first, not AI only: your team can step into any conversation from the shared inbox, and Masheev drafts knowledge from how they resolved it for you to approve.
  • A developer is setting it up: the embed SDK, typed API client, MCP server and Agent Skills let a coding assistant install it from one prompt.

Frequently asked questions

Try the AI receptionist on your own calls

Forward your number, add what it should know, and test before anything goes live. 14-day Starter trial, from $18/mo.

Upfirst is a trademark of its owner. Masheev is not affiliated with or endorsed by Upfirst.