Rules that run themselves, so you don't have to
Route conversations, escalate when needed, track response targets, and trigger actions automatically. Set it up once, then get on with your day.
Card required. No charge if you cancel within 14 days. Available to businesses in the UK and US.
A still of a traced Masheev call record: five steps from first ring to a booked job, each timestamped.
Synthetic call for illustration.
Set the rules. Walk away.
A rules engine for routing, escalation, and actions, so your team spends its time on customers, not logistics.
Smart routing
Choose a specific workspace member or use round robin, random or least busy, optionally within a team. Least busy counts active conversations, not online availability.
Escalation rules
Use message-text or conversation conditions to set priority and assign a person. Classification such as sentiment needs a separately configured AI decision step.
Response targets
Set response and resolution targets. Get alerted before you breach, not after.
Event triggers
Fire automations on new messages, status changes, time elapsed, or custom conditions.
Conditional logic
IF/THEN/ELSE with AND/OR conditions and nested rules. As simple or complex as you need.
Custom actions
Send messages, update records, tag conversations, or run actions in your connected tools.
Build workflows visually
A visual workflow builder. No code, and no developer required.
Pick a trigger
New message, time-based, status change, or any custom event.
Add conditions
Branch on persisted message, channel, contact-language or conversation fields, or on configured step outputs.
Set the action
Route, respond, escalate, tag, notify, or run an action in a connected tool.
Rules you can set up today
A few examples of what the builder handles.
Priority routing for VIPs
When a configured condition marks a priority case, raise its priority and assign a member from your chosen team.
After-hours coverage
After business hours, AI handles everything. Urgent issues get a text to the on-call person.
Configured classification
Add an AI decision step for the classification your workflow needs, then branch on its returned result. Sentiment is not a built-in routing condition.
Stored-language routing
Use the stored Contact Language to choose a team filter and assign one of its members. For new-message language classification, add a configured classifier.
What automation actually changes
Less busywork, and more of the day for problems that need a person.
A still of the Masheev agent settings: a configuration list with the Safety and limits drawer open, showing handoff rules, off-limit topics and the fallback reply.
Demo board. Synthetic conversations, real product interface.
Set up your first rule today.
14-day trial. No code. Cancel anytime.
Card required. No charge if you cancel within 14 days. Available to businesses in the UK and US.