Can it book appointments from Instagram DMs?

Yes, through your connected calendar. For salons, spas, fitness studios and other appointment businesses, it books, reschedules and confirms inside the DM, including messages that arrive after you've closed.

Is this just keyword auto-responders?

No. Keyword tools send a canned reply when a word matches. Masheev understands the message, answers from your business knowledge, completes tasks like booking, and hands off to a person when needed.

Does it work with my other channels?

Yes. Instagram DMs share one inbox with phone calls, SMS and web chat, and the same business knowledge answers on each.

How much does it cost?

Instagram is an approval-gated private beta for Growth accounts. Standard Growth pricing and measured usage apply once Masheev confirms the professional account is eligible and the required Meta access is available.

AI that answers Instagram DMs and books appointments

Masheev replies to DMs from your business knowledge, books in the conversation and passes the rest to your team, so you're not answering Instagram between appointments. Available as a private beta.

Request beta access See pricing

Private beta on Growth
Professional accounts
Meta approval required

Conversations

Tomas Lindqvistnow

I was told I would get money back on the callout.

You

Aisha Patelnow

Can you come out on Saturday?

Draft2

Marcus Boatengnow

Call completed, job booked

AI1

Website visitor18m

Chat ended, Saturday hours confirmed.

Marcus BoatengThu

Job #1032 closed, invoice sent by text.

Aisha PatelWed

Warranty PDF sent for the Rinnai unit.

Unknown callerTue

No voicemail left. Screened by AI.

Website visitorMon

Quote request routed to Dana for follow-up.

You

8 conversations today · 6 handled by AI · 2 needed you

Demo board. Synthetic conversations, real product interface.

What is Instagram DM automation?

Instagram DM automation uses AI to read and reply to the direct messages your business receives on Instagram. It answers product and booking questions, resolves routine requests and hands off to a person when needed. For many local and beauty businesses, DMs are where customers ask to book.

Masheev replies to Instagram DMs, books appointments in the conversation through your connected calendar, and brings Instagram into the same inbox as your phone calls, SMS and web chat. Access is a private Growth beta and requires an eligible professional account plus the applicable Meta approval.

Your DMs, answered while you work

Understands the message
Reads what the person actually asked, not just a keyword, and answers from your business knowledge.
Books from the DM
For salons, spas and other appointment businesses, it books through your connected calendar inside the conversation.
Hands off when it matters
Collaborations, complaints and anything outside your rules go to your team with the thread attached.
Out of your pocket
DMs arrive in the same inbox as calls, SMS and web chat, instead of living on someone's phone.

Beyond keyword auto-replies

How Masheev differs from a typical keyword responder. Both need an Instagram professional account; Masheev's beta also needs Meta approval for your account.

Capability	Masheev	Keyword auto-reply
Understands free-form messages		Matches keywords
Answers from your business knowledge		Fixed replies
Books appointments	Connected calendar
Hands off with context
Same inbox as calls and SMS