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A Ruby alternative for routine calls, answered by AI

Ruby puts a live receptionist on every call. Masheev is AI first: it answers routine calls, SMS and web chat, books through your calendar, and hands the rest to your team with a written summary.

  • 14-day Starter trial
  • Unlimited seats
  • From $18/mo

A still of the Masheev console: a full inbox of conversations, one of them an AI-drafted WhatsApp reply awaiting a person's approval.

Demo board. Synthetic conversations, real product interface.

How does Masheev compare with Ruby?

Ruby is a live virtual receptionist service: human receptionists answer calls 24/7, with plans sold in blocks of receptionist minutes starting at $250/month for 50 minutes. It suits businesses that want a person on every call. Masheev is a different kind of product, an AI-first receptionist whose people are your own team, that answers phone calls, SMS and web chat in one inbox for $18/month plus metered usage and passes conversations to your own team when a person is needed.

What Ruby does well

Ruby provides 24/7 live answering by human receptionists, with Spanish bilingual answering included, appointment scheduling and call transcripts. It also sells separate live chat plans for websites. There are no setup fees and no long-term contract.

  • A person answers every call, around the clock.
  • Spanish bilingual answering is included.
  • A money-back guarantee for first-time users within 21 days or 500 receptionist minutes, whichever comes first.
  • No setup fees and no long-term contract.

Ruby pricing

Ruby sells monthly blocks of receptionist minutes, from 50 minutes at $250/month to 500 minutes at $1,725/month, billed in 60-second increments rounded up. Website chat is sold separately in plans of 10, 30 or 50 chats, and costs less when bundled with a receptionist plan. Ruby's pricing page does not list a rate for extra minutes; its FAQ says they are billed at your plan's overage rate.

PlanPriceIncludedBeyond the plan
50 minutes$250/month50 receptionist minutesSee vendor site
100 minutes$395/month100 receptionist minutesSee vendor site
200 minutes$720/month200 receptionist minutesSee vendor site
500 minutes$1,725/month500 receptionist minutesSee vendor site
10 chats$143/month10 chatsSee vendor site
30 chats$335/month30 chatsSee vendor site
50 chats$520/month50 chatsSee vendor site

Prices as published by Ruby, checked in October 2026. Vendors change plans often, so confirm on their site: Ruby plans and pricing, Ruby FAQs.

Masheev and Ruby, side by side

The differences that usually decide it. Masheev's own rates are on the pricing page.

CapabilityMasheevRuby
Answering modelAI first; your own team takes over, and it learns from themLive human receptionists
Entry price$18/month, incl. $7 usage$250/month for 50 minutes
How usage is billedMetered: voice $0.30/minute, web chat $0.10/messageReceptionist minutes, 60-second increments rounded up
Channels coveredPhone, SMS and web chat in one inboxPhone, with website chat on separate plans
Appointment bookingConnected calendar or supported booking toolReceptionists schedule
LanguagesVoice in 40+ languagesEnglish and Spanish
Free trial14 days on StarterMoney-back guarantee for first-time users (21 days or 500 minutes)
Contract termsMonthly plans, unlimited seatsNo long-term contract, no setup fees

Which one fits

Both answer the phone. The right choice depends on your calls and who you want answering them.

Ruby fits when

  • You want an outside receptionist to answer every call. With Masheev the AI answers first and your own team takes over.
  • Your calls are often sensitive or unusual enough that a person's judgment matters from the first word.
  • Your call volume is low enough that a block of receptionist minutes fits your budget.

Masheev fits when

  • Most of your calls are routine: hours, prices, availability, bookings and changes.
  • You want phone, SMS and web chat handled in one inbox on one plan.
  • You want a low monthly base with usage billed at published per-minute and per-message rates.
  • You want AI first, not AI only: your team can step into any conversation from the shared inbox, and Masheev drafts knowledge from how they resolved it for you to approve.
  • A developer is setting it up: the embed SDK, typed API client, MCP server and Agent Skills let a coding assistant install it from one prompt.

Frequently asked questions

Try the AI receptionist on your own calls

Forward your number, add what it should know, and test before anything goes live. 14-day Starter trial, from $18/mo.

Ruby is a trademark of its owner. Masheev is not affiliated with or endorsed by Ruby.